Let’s admit it—as a business owner, you’re a busy bee. With all the paperwork you have to deal with, meetings you must attend, day-to-day financial transactions to keep track of, and daily operations and staff to look after, finding the time and the expertise to market your brand online can be difficult.
That is where a digital marketing agency comes in.
A digital marketing agency brings in a group of professionals that have the experience and intelligence to promote your business on the online landscape. They usually consist of competent strategists, content writers, designers, web developers, SEO specialists, and social media managers.
There are different types of digital marketing agencies. Some specialize in one or two areas of digital marketing, such as email marketing or social media management. There are also full-service agencies that can handle whatever online marketing task you need. This may include:
- Conducting market research.
- Creating compelling content that drives traffic.
- Launching social media and pay-per-click ads.
- Handling your email marketing campaigns.
- Managing your social media accounts.
- Improving your website to increase its visibility on Google.
- Installing analytics tools to measure the results of your campaigns.
Regardless of the type of digital marketing agency you hire, they can help you grow your online presence and get you in front of more potential customers—even if you’re on a tight budget.
But, is hiring a digital marketing agency really necessary?
If you’re a startup or a small business owner, you may think that getting the services of a digital marketing agency is just another expense. But ask yourself these questions:
- Do you have the in-house expertise to carry out different digital marketing tasks?
- Do you understand things like search engine optimization, Click Through Rate, keywords, and Google algorithms?
- Have you tried executing your own social media strategy?
- Have you tried launching a PPC ad campaign?
- Do you have the time to write blogs, create videos, or post on your social media accounts regularly?
If you answered no to all these, then partnering with an experienced digital marketing agency is the right path to take.
When hiring an agency, you can rest easy knowing that your digital marketing campaigns are in expert hands. Sure, you are the master of your own business, but you may not always know the effective ways to promote your brand. Digital marketing firms know the best practices, tools, and approaches to build your online presence from scratch. In other words, they already know what works, saving you from costly mistakes many new business owners make.
Besides this, here are the other reasons why you should hire a digital marketing agency:
Top benefits of working with a digital marketing agency
- You can focus on running your business.
A digital marketing agency is like an extension of your team. Hiring one to take the heavy heap of online marketing must-dos off your shoulders means you can finally concentrate on what you love doing most: running your business.
Working with a digital marketing company also saves time because you won’t have to train, onboard, or manage their team, unlike if you recruit new talents for your business. Agencies have the knowledge, data, and skills to scale up your brand. All you need to do is share your objectives and timeframe with them.
- You can gain access to digital marketing tools you don’t have.
Many business owners are not that tech-savvy and likely won’t have the time to acquaint themselves with a new tool. If you partner with a digital marketing agency, they can introduce you to a whole new world of modern digital tools and tech that you may not have heard about yet.
An experienced agency has the resources to make your marketing efforts more successful. Whether it’s a social media marketing tool like Hootsuite, an email marketing tool like Mailchimp, or an SEO tool like Ahrefs, they can give you access and even teach you how to utilize it. You can also minimize expenses because you won’t have to invest in these premium tools.
- You can stay relevant to your industry.
When it comes to launching digital marketing campaigns, research is crucial. And you can count on online marketing firms to do exactly that. They can help you learn more about your competition and understand your target audience’s interests, behavior, and preferences. That way, you can develop strategies that deliver results.
Digital marketing agencies also stay updated with the latest news, trends, and happenings in your industry. Meaning, you can create better and more compelling content that addresses what people are searching for. Your marketing agency should be able to enlighten you on which types of content your audience responds best to. Do they like on-page blogs? Do they find how-to videos more engaging? Or are they more interested in downloadable content?
In addition to that, when you hire the services of a digital marketing company, you can also adapt to the ever-changing search engine algorithms.
Algorithms are the set of rules or factors that Google uses to find, rank, and show relevant web pages for specific search queries. These algorithms are updated from time to time, which can impact your Search Engine Optimization (SEO) efforts. One of the tasks of digital marketing agencies is to monitor Google algorithms so they can adjust your strategies right away.
- You can enjoy big-time savings.
When you think about the costs of hiring a local digital marketing agency versus adding an in-house marketing team to your business, you can save more with an agency. That’s because you won’t need to pay their salaries, taxes, insurance, and other benefits. Typically, these agencies are independent and work on either an hourly or project basis.
Hiring digital marketing agencies can also help you manage your budget more effectively, saving you extra dollars that may be used on other projects. Since these teams are well-researched, they can allocate your resources based on the strategies and platforms with the highest ROI.
Here are some more good reasons to work with a digital marketing agency:
- You can learn new ideas to promote your brand.
- Your business will be well represented online and offline.
- You can establish and maintain your social media presence.
- You can make better business development decisions.
- You can get a competitive advantage.
- You can track your campaigns and get measurable results.
Sprout Digital—a passionate digital marketing agency that exceeds expectations
Already convinced that you need a digital marketing agency to take your business to new heights? Check out Sprout Digital.
We are an Ohio-based digital marketing agency committed to helping startups and small to medium-sized businesses build their online presence so they won’t get left behind by the large organizations dominating the digital landscape.
Our team understands that not all business owners can navigate the online marketing world and know the proper ways to put their brand on the online map. We can take your digital marketing projects off your plate so you can spend more time operating your business. Whether you need to manage your website’s ranking on Google or advertise your brand on Facebook, you can rely on us.
We provide the following digital marketing services:
- Website design and development
- Search engine optimization (SEO)
- Competitive Analysis
- Pay-per-click advertising
- Social media marketing
To learn more about Sprout Digital, contact us at (937) 528 1423.