With over 30 million small businesses in the United States alone, entrepreneurs need a competitive advantage.
If you’re putting up a business, you’re probably searching for ways to get a leg up on the competition. We all know that the best strategy to market any service or product nowadays is by having a solid digital presence. Here are some ways to start online as a new business owner.
1. Choose the right online platform.
Don’t feel pressured to be “everywhere” when you’re only starting out. You should just be somewhere. There are many social media platforms, but not all are created equal. Do your research and select the channels that will benefit your business the most.
It’s a good idea to start with two or three sites and then broaden out as you become more comfortable promoting yourself online. Start by creating a business account on the top social media networks: Facebook, Instagram, and Youtube.
2. Got a website? Leverage it by posting high-quality blogs regularly.
The most significant strategy to advertise your business online is to create a blog where you can regularly share relevant content that offers great value to your business.
Whether on your website or other social media platforms like LinkedIn, blogging is a long-term approach that will pay off fast. Every business must see the value of embracing this internet marketing tactic.
You might also want to read: 5 Ways Blogging Can Help You Rank Better in Google
3. Use Facebook ads and landing pages.
While it requires some dollars, Facebook Advertising provides a terrific opportunity to reach the correct demographics for your business.
If you know your customers well, you may utilize variables such as interests, geographic area, marital status, age, and others to reach new people and send them to strategically-targeted landing pages, also known as squeeze pages.
Invest in ads to determine which text and squeeze pages generate the highest responses for funneling customers into your sales funnel. When advertising on a site like Facebook, it may take some time to discover the proper blend or recipe, but if your campaign is successful, all you need to do is grow.
4. Post useful YouTube video tutorials.
YouTube is an excellent platform for marketing your business. Besides the fact that it’s free to use, it also has billions of monthly active users worldwide. Did you know that YouTube is the world’s second-largest search engine?
While establishing your Youtube following may be difficult at first, if you focus on making relevant video tutorials, you will eventually reach a large number of people. Again, you must start by focusing on creating value rather than generating profit.
5. Build a solid relationship with customers through email marketing.
Email marketing is a digital strategy that every business owner should be doing. But it’s not simple. To be successful with email marketing, you must offer something for free in return for the customer’s email address. It must be something worth having.
If you are serious about email address collection, make an effort to write a free paper or eBook that will benefit customers in your industry or area. Then, using an email platform like Mailchimp, build a connection with that customer. Don’t try to sell at every turn and corner.
6. Google My Business can help you become more visible online.
Google My Business, also known as GMB, is a free internet service that helps promote local businesses. Think of it as a virtual phonebook.
With it, you can manage how your business appears on Google Maps and Google Search. It lets you display important information, such as your address, phone number, and customer reviews.
A large audience can see your profile because half of our population uses Google. The more frequently your business appears in search results or the more visible you are, the more likely someone will contact you. Statistics show that a typical business gets 59 actions from its GMB listing alone.
You might also want to read: Should You Verify Your Local Business on Google?
7. Make your website SEO-friendly.
Optimizing your website for relevant keywords is crucial for digital marketing. One thing to remember, however, is that it can be challenging to rank at the top of Google’s search results for any keyword that is just slightly competitive if it is young (less than two years old) and if you haven’t established much authority or content.
The objective is to create unique content while ensuring that your site is optimized for on-page and off-page SEO. Pay attention to factors like your site’s speed, mobile usability, meta descriptions, link profile, reading level, referencing of sources, content quality, insightfulness, and so on. This might turn into a very long topic. Don’t lose heart if you don’t see immediate success because this is more like a marathon than a sprint.
SEO is not an online marketing strategy that will bring you immediate traffic or sales. Time is required. But over the coming months and years, you’ll grow if you keep providing value and being passionate about what you do.