Facebook is one of the most popular social media channels for businesses. With over 2.01 billion active users each month, no wonder many companies, big and small, have opted to utilize this network to engage with existing and future customers.
However, with the growing number of business pages on the platform, attracting new followers has become more complex, and businesses go to great extents to stand out.
If you’re still on the fence about creating a Facebook page or are unsure how to use your page effectively, we’ve listed some of the best techniques to fully optimize your Facebook page, maximize your SEO, and boost your organic traffic.
1. Use a unique Facebook Page name
That is the simplest and most important Facebook SEO tactic. Google prioritizes the first word of a Facebook page name. Ensure that your page’s name does not clash with the name of another business. While it should define your products or services, it shouldn’t be overly general. Choose the best name that best fits the sort of business you have.
2. Personalize your page’s URL
When a Facebook page is created, the URL is automatically generated. But it also gives page owners the option of indicating their preferred username to the URLs.
Google utilizes the terms in the URL to indicate the page’s topic or industry. Make sure to choose one that embodies your brand name or a distinguishing aspect of your business.
3. Complete your Page Info section
Create an impression through the Page Info section. Customers search for brands that cater to their interests and preferences because so many businesses are on the market nowadays.
- Category
- Website
- Phone number
- Address/Location
- Hours of operation
- Overview and description of the company
By completing these details, you’ll get to show your audience that you’re a reputable brand, which will positively impact Facebook’s algorithms.
4. Maximize your cover and profile photos.
By picking the appropriate color scheme, you influence people’s decision-making process and encourage them to follow and recommend your page (which is an excellent sign for SEO).
Also, a profile photo and cover photo complement one another. We advise to put your brand logo in the profile picture and provide context for the cover photo.
5. Take advantage of keywords.
For many, SEO is about conducting keyword research and sprinkling relevant terms throughout the page. While it is true that SEO heavily relies on keywords, you should exercise caution when using too many since doing so will have the opposite impact and push your website to the bottom of the SEO rankings.
The name of your company, About section, URL, pictures, caption alt text, headlines, text-based content, etc., are all good places to use keywords. Most essential, take a systematic approach to this process and place keywords naturally.
6. Add backlinks to your Facebook page.
Backlinks are essential elements of Facebook SEO since they show the value and authority of your page by referring to it from trustworthy websites. To assess the authority of Facebook pages, Google looks at backlinks.
Obtaining backlinks from your official website to your Facebook page or collaborating with any other business are both options you have. You can also write regular guest posts and build links to your Facebook page to raise your profile’s SEO ranking.
7. Post engaging content regularly.
Be religious in posting exciting and informative social media content. Though keep in mind that sharing interesting stuff isn’t enough to grow your page. Consistency is the key. Posting when your audience is most active is essential to generate traffic and engagement to your content.
Create a mind map with branching subtopics that flow from the major thought by starting with that idea. Planning, organizing, and visualizing your ideas and thoughts are made easy using mind mapping.
8. Interact with your audience.
Do you wish to increase Facebook brand awareness? Engage with viewers during live broadcasting. Facebook SEO may be significantly affected by developing a warm personality by engaging with the audience.
Respond as soon as possible to comments and messages, and express interest in the user’s viewpoints. Gaining your audience’s trust and improving SEO requires resolving customer complaints, replying to chats, and taking a proactive approach.
Facebook SEO combines essential search phrases related to your company, improving the content and domain name, and obtaining high-quality backlinks from other trustworthy websites. Focus on audience interaction, gain their trust, and watch your Google ranking soar.
