Like your home, your business website also needs upkeep and overhauls every once in a while to ensure that it’s still in line with your standards.
Websites have a lifespan of 2-3 years. They are at their most effective when first launched, but a couple of years after that, they can become boring and outdated, losing their effectiveness. By revamping your website every 2 to 3 years, you can not only give it a fresher look but you can also keep up with the ever-changing online landscape.
Keep reading as we elaborate on how a website redesign in 2022 (or 2023!) can strengthen your digital marketing efforts.
1. Website revamping ensures your site is regularly optimized.
Search engine optimization is your website’s best friend, and having a solid SEO strategy can bring you more traffic, leads, and sales. However, this digital marketing technique is a long-term effort.
Search engine algorithms change many times each year, which can negatively impact your search rankings. When you redesign your website, you get the chance to adjust it to the algorithm updates and make sure it still delivers what search engines are looking for. Just remember to consult with a professional SEO specialist before making any changes to your website to avoid losing your existing SEO.
2. It improves user experience and brand image.
Like search engine algorithms, web designs also evolve. The design you have for your website right now may no longer be visually appealing and functional for customers after a few years.
A redesign ensures that your website reflects a look aligned with the latest trends and meets the modern visitors’ expectations of how a site should work. It also lets you add new functionality to make your website easier to navigate.
Remember, user experience is crucial in digital marketing. How you present your website to people determines whether they will stay on your page or not or if they will share your website and give you a good review.
3. It’s a great opportunity to update your content.
Content is the heart of any digital marketing campaign. Whether it’s a blog post, product page, or your company’s ‘About Us’ page, content can help your website gain more visibility and bring in new business. Hence, it needs to be current.
Doing a website revamping allows you to update your content, so it stays relevant and aligned with your current marketing goals. Google loves content that is useful to users. A redesign is your chance to add fresh copy, highlight new products or services, sprinkle in some powerful multimedia elements, and even develop a new content marketing strategy.
Need help with your website redesign?
If you’re planning for a website redesign but don’t have the time, skills, and staff to make it happen, Sprout Digital can help.
We are a digital marketing company specializing in creating sleek, adaptive, and fully-optimized websites. As business owners ourselves, we understand how crucial a website is to the overall success of a digital marketing plan. We won’t let your site go out of date. Our team will give it a facelift while ensuring it is functional and meets the needs of both your business and customers.
Contact us at 937.528.1423 to get started!