Digital Marketing FAQs
Web Design FAQs
A mobile-friendly website means that your website, including all its content like the images, videos, texts, and online forms, is readily accessible and displays properly on smaller screens of smartphones and tablets on which it is viewed. Essentially, the goal of having a responsive web design is to deliver a seamless experience for your visitors.
Besides providing the best user experience, mobile-friendly websites can help boost your sales and conversions. Knowing that more and more people nowadays use their mobile devices to look for businesses, having a website usable on their smartphones makes it easier for you to capture them and convert them into paying customers.
Mobile-friendly websites also establish trust and credibility, given that your customers know they can access your website at any time. More than that, Google loves websites built with responsiveness in mind and ranks them higher in search results.
Yes! While web design trends constantly evolve, one thing that hasn’t changed is the need for websites to function properly on all handheld devices. Nearly 75% of users prefer a mobile-friendly website. That data alone should be enough for you to take responsive web design seriously.
For us at Sprout Digital, a great website design should have a solid layout, eye-catching imagery, proper design elements, and compelling content. We make sure that every website we build is not only mobile-friendly but also achieves its intended purpose – and that is to establish your brand and make a sale.
The cost depends on the type of website you have. For an accurate quote, feel free to get in touch with our web design company.
Search Engine Optimization (SEO) FAQs
Optimizing your website will help you get to the top of search engine results. The more people see your website, the higher your online traffic will be, and the more opportunities for you to market your offerings and capture high-quality leads. SEO is also one of the digital marketing strategies that, when done correctly, can continue to bring people to your website without you making any additional effort.
You can implement many SEO tactics to rank high on search engines. But at Sprout Digital, we believe that keywords, content, meta tags, backlinks, and social media are the vital SEO elements that every business should focus on. Our internet marketing company will find industry-related keywords and popular search terms, implementing them on your websites and social media pages – elevating your business on search engines like Google.
The main difference between Search Engine Optimization and Search Engine Marketing is that SEO is free and uses organic search strategies, while SEM is a paid search strategy that makes use of ads to capture traffic to your website. SEO and SEM both offer significant benefits for your business, so it’s best to include both in your digital marketing game plan.
Local SEO is a search engine optimization strategy that helps your local business stand out by elevating its visibility within the local search results. It is ideal for any business with a physical location or serving a geographic area, such as food businesses, leisure venues, real estate firms, and even local service providers like plumbers, electricians, and roof contractors.
What’s great about local SEO is you don’t need to have a website. It will help drive traffic to your brick-and-mortar store through online leads.
Local SEO doesn’t usually come with a cost, especially if you will be doing it yourself. However, to get the best possible results, it’s recommended that you work with a professional internet marketing company. These companies usually base their pricing on the size of your business, your needs, the amount of competition you have, and your location. For an accurate estimate, you may get in touch with our SEO team.
Content Marketing FAQs
Content marketing is the creation and distribution of valuable content such as articles, blogs, videos, emails, newsletters, infographics, and social media posts to attract and retain an audience. This digital marketing strategy is essential as it helps you answer your customers’ questions and establish trust, especially now that more people expect consistent information from brands.
Videos, ebooks, and research pieces are some of the web content that drives the most engagement.
Good website content is optimized for search engines. While the goal of any content is to inform and spark action, it should also be written in a way that it focuses on the keywords and topics your target audience is searching for so you can bring more traffic to your website. Optimized web content will help you stay ahead of the competition.
Social Media Marketing FAQs
Social media has become a great space for social networking and a powerful way for brands to promote their business.
Facebook, Instagram, Youtube, TikTok, and other platforms can help spread the word about your services, increase your website traffic immensely, and get your business in front of people. The best part? It comes with little to no cost. It is one of the most effective digital marketing strategies for reaching a wider audience.
When coming up with a strong social media marketing strategy, it’s essential to set your marketing objectives first, then research your competition, allocate some budget, choose the right channel, and develop a content strategy. If this sounds arduous, Sprout Digital is happy to help. Our internet marketing company will create a social media marketing strategy that works for you.
Facebook, Twitter, Instagram, LinkedIn, Youtube, Pinterest, and TikTok are the top social media platforms you can consider for your business. But keep in mind that you don’t have to be “everywhere”. At Sprout Digital, we will only set you up on the platforms where your customers are hanging out so you can get the most out of your social media efforts.
Lead Generation FAQs
Any business needs a steady stream of leads to grow and expand continuously. Leads are also known as the people or other companies interested in what you are offering. Simply put, your potential customers. With an effective lead generation strategy in place, you can attract high-value prospects to your brand, pique their interest, and get them hooked until they make a purchase.
A Marketo study revealed that businesses with effective lead generation tactics have 133% more revenue than those who don’t invest in lead generation.
There are many ways to generate qualified leads for your business. It can be through writing online content and optimizing it with CTAs and popups, creating landing pages with a goal to obtain customer information, email marketing, social media marketing, and using paid or sponsored ads.
Most contractors often rely on word-of-mouth referrals to gain leads. But if you want to increase your lead generation in today’s digital world, it’s best to build an online presence and have an optimized website and internet marketing strategies. At Sprout Digital, we use our strong digital marketing background to generate high-value leads for local contractors in different industries, including home improvement, medical, commercial construction, and solar power.
The cost per lead depends on the industry you’re in, your target market, and how high the competition is in your niche. For accurate pricing, don’t hesitate to get in touch with Sprout Digital.